Strathmore Twist

Website: www.strathmore-water.co.uk

Key Market Facts

•  Flavoured water is a great tasting alternative to plain water
• Flavoured water is worth £140m per annum
• Two thirds of the market is still and one third is sparkling
• Only a few brands play in this market which is dominated by own label
• Over half the sales come from two flavours – Lemon & Lime and Strawberry
• 500ml and 1.5 litre are the key pack sizes
• Over 90% of flavoured water is artificially sweetened

Product & Pack Info

Strathmore Twist is water with just a hint of natural flavour for consumers who like a little more from their water

It is available in the following variants

• Sparkling Blackberry and Strawberry - 330ml glass, 500ml PET, 1.5L PET
• Sparkling Lemon and Lime - 330ml glass, 500ml PET
• Still Blackberry and Strawberry - 500ml PET, 1.5L PET
• Still Lemon and Lime - 500ml PET, 1.5L PET
• Still Cranberry and Raspberry - 1.5L PET

Brand Facts

•  Strathmore pioneered flavoured water in 1989
• Strathmore is the only Scottish spring water with a hint of natural fruit flavour
• Contains no artificial colours, no artificial flavours and no artificial sweeteners
• Lower in calories
• Over £1m planned marketing investment in 2009