St Clements Fruits
Launched in 1982 the St Clements brand quickly established a reputation for offering great-tasting juice drinks that were low in additives for all the family. Back then the St Clements range of High Juice Squash products pioneered this positioning and todays St Clements range follows in this tradition.
St Clements Fruits, a range of refreshing still juice drinks was originally launched in 2004 and was relaunched in 2009 with a new 'healthier' formulation, new label design and new wide mouth 500ml resealable pack presentation. St Clements Fruits now contains no artificial additives (no artificial colours, sweeteners, flavours or preservatives) and is available in 3 great tasting flavours - Blackcurrant/Apple/Blueberry, Strawberry/Lime and Orange/Lemon.
Key Market Facts
- Major market trends driving market growth are health/well-being, indulgence/pleasure and practical/convenient
- 69% of consumers prefer food that is natural
- The UK juice market is worth £1.2bn (+6% MAT)
- 76% of all households buy juice
- The UK smoothie market is worth £200m (+53% MAT)
- The UK fruit drinks market is worth £700m (+2% MAT)
Product & Pack Info
- 500ml wide mouth resealable PET available in Blackcurrant, Apple & Blueberry, Strawberry & Lime, Orange & Lemon
Brand Facts
- St Clements Fruits is a range of great-tasting drinks which are accessible to the mass market
- In taste tests all 3 flavours of St Clements Fruits outperformed the market leaders in fruit drinks
