Simply Pure

Simply Pure is a range of two 100% pure juices available in Orange and Apple flavours.  Presented in a 200ml tetra pack with a straw, it delivers one of your 5 a day and is ideal for children.  It was introduced in 2005 for the schools sector.

Key Market Facts

• The UK fruit drinks market is worth £700m (+2% MAT)
• 69% of consumers prefer foods that are natural
• New guidelines in schools stipulate additive-free products in England & Wales
• In Scotland, juice portions are restricted to 200ml and artificial sweeteners are not permitted

Product & Pack Info

• 100% pure juice products in 200ml tetra pack.  Available in Orange and Apple flavours
• Additive free – Schools compliant

Brand Facts

• Simply is a range of tasty, good quality, mainstream fruit drinks
• Simply products are competitively priced, offering great value whilst still delivering the same quality as the brand leaders
• Simply Pure and Simply Juicy are both 100% natural