Simply Fruity

Simply Fruity was launched in the 1990’s and is a popular children’s juice drink.  Available in 4 flavours (Orange, Blackcurrant & Apple, Apple and Strawberry).

It is packaged in a 330ml shaped bottle with grip points for kid’s hands and a resealable sports cap for convenience.

Key Market Facts

• The UK fruit drinks market is worth £700m (+2% MAT)
• 69% of consumers prefer foods that are natural

Product & Pack Info

• 330ml sports cap PET juice drinks
• Available in Orange, Apple, Blackcurrant/Apple and Strawberry flavours

Brand Facts

• Simply is a range of tasty, good quality, mainstream fruit drinks
• Simply products are competitively priced, offering great value whilst still delivering the same quality as the brand leaders