Rubicon

Brand History

Founded in 1982, Rubicon is the UK’s number 1 exotic juice drink brand. Our original flavour, sparkling Passionade, was the first sparkling Passionfruit drink launched in the UK. Nearly 30 years later we continue to make Britain More Exotic with an unrivalled range of delicious and authentic exotic juice drinks.

Product & Pack Info

The range is available in both Still and Sparkling varieties

Sparkling

330ml cans
500ml bottles
2l bottles

Still

288ml Tetra Pack
1 litre Tetra Pack

Brand Facts

NEW product development in 2011
- The UK's First Light Mango Juice Drink
- 81% of consumers intend to purchase Rubicon Mango Light*
£5 million brand support in 2011
- Summer of Cricket on Sky Sports sponsored by Rubicon
- TV, national outdoor poster advertising campaign, consumer sampling and POS
- Exciting on pack offer - Spin to Win Quality Cricket Prizes

* Source: LVQ Research Sample 300 consumers, Nov 2010

Product Information

Rubicon Love Cricket Campaign 2011

2011 marks is another exciting year for Rubicon through our continued support of Cricket. Joining the Rubicon team in 2011 are Brand Ambassadors Graeme Swann and Muttiah Muralitharan. These two cricketing superstars appear in an On-Pack promotion, offering consumers the chance to win a bowling masterclass with both during the summer!

Rubicon sponsors the live coverage of the 2011 ICC Cricket World Cup on Sky Sports and also continues to sponsor the Friends Life t20 competition, starting in June and running until the end of August. Check out www.facebook.com/RUBICONLOVECRICKET for further details on various competitions!