Rockstar

Website: www.rockstarenergy.co.uk

A.G.Barr signed a distribution agreement with Rockstar Inc in 2007 and launched three flavours in the UK in the double size, double kick 500ml can. In September 2008 Rockstar launched its fourth flavour variant in the UK - Rockstar Punched.

Since then the brand has been at the forefront of innovation launching UK firsts such as Cola and Rockstar Recovery - the UK's first non-carbonated energy drink.

Key Market Facts

• Sports & Energy is the fastest growing soft drink category worth £700m *
• Energy market growing at +18% *
• Functional drinks fit with ‘modern lifestyle’ and are mainly drunk by 18-30 year olds

*(Source: Nielsen April 2011)

Product & Pack Info

• Available in 6 flavours: Original, Juiced, Punched, Cola, Recovery and Sugar Free Pink
• 500ml can Double the size - Double the Kick
• Has a blend of vitamins & herbs
• Contains Caffeine, Ginseng, Guarana & Taurine
• High Caffeine content - contains 32.1mg Caffeine per 100ml

Brand Facts

• Rockstar cans are double the size of a standard energy drink, giving consumers double the kick
• Designed for those who lead active and exhaustive lifestyles