Rockstar

Website: www.rockstarenergy.co.uk

A.G.Barr signed a distribution agreement with Rockstar Inc in 2007 and launched three flavours in the UK in the double size, double kick 500ml can. In September 2008 Rockstar launched its fourth flavour variant in the UK - Rockstar Punched.

In 2009 Rockstar Cola 500ml, the first energy plus cola drink in the UK and Rockstar 710ml share size resealable can, the first of its kind in the UK, was launched.

Key Market Facts

• Sports & Energy is the fastest growing soft drink category worth £500m
• Energy market predicted to double in the next 5 years
• Functional drinks fit with ‘modern lifestyle’ and are mainly drunk by 18-30 year olds

Product & Pack Info

• Available in 5 flavours: Original, Sugar Free, Juiced, Punched and Cola
• 500ml can Double the size - Double the Kick
• Has a blend of vitamins & herbs
• Contains Caffeine, Ginseng, Guarana & Taurine
• High Caffeine content - contains 32.1mg Caffeine per 100ml
• Rockstar Juiced contains 50% Juice
• Rockstar Original is also available in 250ml non resealable and 710ml resealable cans

Brand Facts

• Rockstar cans are double the size of a standard energy drink, giving consumers double the kick
• Designed for those who lead active and exhaustive lifestyles