Orangina

Website: www.orangina.eu

Key Market Facts

• The UK soft drinks market is worth £6bn and in growth
• Orangina belongs in the Other Flavoured Carbonates (OFC) category, which is the 4th largest in the soft drinks market, worth £600m
• The Orangina brand is worth £6m in total sales, and growing 3% annually

(Source AC Nielsen, August 2009)

Product & Pack Info

Orangina is available in 2 flavours:

• Regular
• Light

Pack formats:

• 250ml bulby glass (single and 4pk)
• 330ml can (single and 6pk)
• 500ml PET
• 2 litre PET

Brand Facts

• Orangina is sold in over 56 countries, and is the No1 Orange carbonate in France
• It is one of the fastest growing Flavoured Carbonates in the market, driven by 2ltr and 500ml formats
• Over £1.5m invested in marketing support in 2009 with an outdoor campaign and sampling