IRN-BRU

Launched in 1901 in Scotland, Barr's IRN-BRU is a carbonated soft drink, made to an original secret recipe which from 1901 contained 32 flavours. IRN-BRU's unique combination of flavours delivers the brands indescribable and PHENOMENAL taste.

In June 2007 IRN-BRU launched an addition to the range with the introduction of IRN-BRU 32. IRN-BRU 32 is based on the original formulation of IRN-BRU but with the added functional benefits of an energy drink.

Throughout the years IRN-BRU's maverick advertising has continued to entertain fans up and down the country.

The unique humour in IRN-BRU's advertising has won it may awards over the years including The Scottish Advertising Awards Grand Prix 2007 for the Snowman Advert.

In the same year IRN-BRU won several 'Best in the last 21 years awards' including Best Brand, Best Slogan for 'Made in Scotland from Girders', Best Radio Commercial for 'Furry Liquid', Best Poster for 'Bitches' and Best Advertising Campaign in the last 21 years for 'See What IRN-BRU can do for you'.

Key Market Facts

UK Soft Drinks market is worth £6.15bn growing at 1% year on year
Total Carbs is worth £2.6bn
IRN-BRU competes within the carbonated soft drinks category
In Scotland the equivalent of 12 cans of IRN-BRU 330ml are consumed every second

(Source: A.C Neilsen 52 w/e June 08)

Product & Pack Info

IRN-BRU is available in both Regular & Diet and Energy

Pack formats & range include:

2L PET (also available in multipack TWIN and 4 packs)
1L PET
750ml Returnable Glass Bottle
500ml PET
330ml can (also available in multipack 6, 12, and 24 packs)
275ml Glass Bottle
250ml PET (also available in multipack 8 packs)
10L bag in box (dispense)

Brand Facts

IRN-BRU is GB's number 1 fastest growing flavoured carbonated soft drink (7%)

(Source: A.C Neilsen 52 w/e June 08)

IRN-BRU WORLD RECORD BREAKER

Nearly ten thousand people attended the IRN-BRU Can Clan event held on Sunday 13th September 2009 in Glasgow Green as part of Scotlands ‘Home Coming’ year. Hosted by popular actor and writer Sanjeev Kohli with music from ‘The Zutons’ and ‘Pearl And The Puppets’ IRN-BRU smashed the world record for the Can Can.

An official adjudicator from Guinness World Records, Jack Brockbank, was in attendance to oversee proceedings and he was able to confirm that the new record had been set after the required five minutes of cancan moves.

IRN-BRU's RUGBY LEAGUE SPONSORSHIP

IRN-BRU has renewed its contract as official soft drink sponsor of the Rugby League until 2011. The 2010 season sees IRN-BRU move into their second year of their sponsorship of the Super League, which will see the soft drink continue to support at all Cup competitions, including the Challenge Cup, Carnegie Cup, Play Offs and Murrayfield Magic 2010.

As well as the RFL Sponsorship, IRN-BRU will also continue to sponsor live coverage of all 60 Super League games on Sky Sports as well as “Boots N’ All”, and Engage Super League coverage online for the coming season.

The sponsorship with Sky Sports and Rugby Football League has helped raise the profile and visibility of IRN-BRU reaching over 10 million viewers through the 60 live games broadcast during the season.

Adrian Troy, Head of Marketing at A.G.Barr said:

“It’s has been an exciting first year for IRN-BRU being involved in the Engage Super League and Sky Sports Super League coverage. We are delighted to be associated with Super League and Sky Sports as it is a great brand fit and we are confident that the partnership will help us drive further growth in the coming years."

IRN-BRU Scottish Football League Sponsorship

IRN-BRU has renewed it’s sponsorship of the Scottish Football League for another three years, until 2013. The new deal was unveiled at Hampden Park by A.G. Barr’s Head of Marketing, Adrian Troy and SFL Chief Executive, David Longmuir. The agreement, which will commence at the start of the 2010 – 2011 season is worth in excess of £3 million over the course of the sponsorship and will comprise of both financial investment and added value activity.

IRN-BRU is looking forward to continuing to build on the investment and development the previous sponsorship deal has provided at a grassroots level. There will be several exciting new initiatives introduced during the new sponsorship in which fans can get involved with and help their local club.

Adrian Troy Head of Marketing at A.G.Barr said:
“We are delighted and proud to be extending our sponsorship of the Scottish Football League. The SFL and IRN-BRU are a great partnership for one another with their shared strong Scottish heritage and community involvement. The partnership over the last two and a half years has proved a very successful one for us, helping us build IRN-BRU at a national but also a community level.

We hope that we have been able to make significant contribution to the league not only through financial support but also throughout marketing and promotional activity. We look forward to working with the SFL over the next three years and we are already working on a range of exciting new initiatives, which clubs and fans nationwide can enjoy.”

www.scottishfootballleague.com

Queens Park F.C.

The IRN-BRU brand has supported Queens Park F.C. with sponsorship investment for over 13 years. Queens Park F.C. was founded in 1867, and is the oldest club in Scotland, the second oldest senior club in the world and the oldest amateur club in the world playing in senior football. They are a founder member of the Scottish Football League and the only amateur FC in the football league and are based at Hampden Park the national football stadium. The principle purpose of the club is to make the game of football available to as many players as possible and they perform a keyrole in community life in Glasgow. They operate Senior, reserves and teams at under 12, 13, 14, 15,16 and 18: each with 3 coaches assigned (20 coaches at the club) and 20 players per team.

Free community coaching sessions are organised once per month at Lesser Hampden open to all boys and girls between the age of 6 and 15 years with refreshments provided by us. Our sponsorship support has also funded an additional youth team and community development programme which included the purchase of two team minibuses. The club are also assisting Glasgow City Council with a major programme of sports coaching in Glasgow Secondary schools.

www.queensparkfc.co.uk