Barr
Barr Soft Drinks was established in 1875. The business quickly gained a reputation for producing a quality range of carbonated soft drinks or 'aerated waters' as they were then called.
Key Market Facts
- Flavoured Carbs represent the 4th biggest Sector within soft drinks
- It is worth £624m as a sector
- Accounting for 18% share of the total Soft Drinks market in Scotland
(Source Neilsen 52 w/e 22/01/10)
Product & Pack Info
Scotland’s favourite carbonated soft drinks are available in a wide range of flavours which include:
- Cola (inc Diet)
- Lemonade (inc Diet)
- Orangeade
- Soda Water
- Limeade
- American Cream Soda
- Ginger Beer
- Pineapple
- Cherryade
- Shandy
- Raspberry
- Red Kola
The pack formats in the Barr carbonates range which also include excellent value price marked packs are:
- 250ml (Cola, Lemonade, Cherryade, Limeade, Cream Soda only), 500ml, 2ltr (PET)
- 330ml 6pk (Lemonade, Cream Soda, Limeade, Cherryade) & 330ml (cans)
- 750ml Returnable Glass Bottle (RGB)
Brand Facts
- The 'Barr' brand is the 3rd biggest carbonate's brand in Scotland and is growing at 23% year on year (Source: Neilsen w/e 22/02/10 units ROS 4kw)
- Barr Lemonade is the joint 3rd most recommended soft drinks brand in Scotland joint with Diet Coke
- Spontaneous Brand Awareness is higher than Pepsi, Fanta or Lucozade in Scotland (Source MMRUK Omnibus 1000 Scottish Adults October 09)
