Barr Family Image

Barr

Barr Soft Drinks was established in 1875. The business quickly gained a reputation for producing a quality range of carbonated soft drinks or 'aerated waters' as they were then called.

Key Market Facts

  • Flavoured Carbs represent the 4th biggest Sector within soft drinks
  • It is worth £624m as a sector
  • Accounting for 18% share of the total Soft Drinks market in Scotland

(Source Neilsen 52 w/e 22/01/10)

Product & Pack Info

Scotland’s favourite carbonated soft drinks are available in a wide range of flavours which include:

  • Cola (inc Diet)
  • Lemonade (inc Diet)
  • Orangeade
  • Soda Water
  • Limeade
  • American Cream Soda
  • Ginger Beer
  • Pineapple
  • Cherryade
  • Shandy
  • Raspberry
  • Red Kola

The pack formats in the Barr carbonates range which also include excellent value price marked packs are:

  • 250ml (Cola, Lemonade, Cherryade, Limeade, Cream Soda only), 500ml, 2ltr (PET)
  • 330ml 6pk (Lemonade, Cream Soda, Limeade, Cherryade) & 330ml (cans)
  • 750ml Returnable Glass Bottle (RGB)

Brand Facts

  • The 'Barr' brand is the 3rd biggest carbonate's brand in Scotland and is growing at 23% year on year (Source: Neilsen w/e 22/02/10 units ROS 4kw)
  • Barr Lemonade is the joint 3rd most recommended soft drinks brand in Scotland joint with Diet Coke
  • Spontaneous Brand Awareness is higher than Pepsi, Fanta or Lucozade in Scotland (Source MMRUK Omnibus 1000 Scottish Adults October 09)
A.G.Barr p.l.c., Westfield House, 4 Mollins Road, Westfield, Cumbernauld, G68 9HD Registered in Scotland (Reg No SC5653)