A.G.Barr p.l.c. Website

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In this section (Brands):

• D'N'B.
• St Clements Fruits
• Simply Fruity
• Simply Aqua
• Simply Pure
• Orangina
• Strathmore Spring
• TAUT
  • TAUT Cranberry and Blackberry
  • TAUT Lemon Endurance
  • TAUT Orange and Mandarin
• Vitsmart
• Barr
• KA
• Rockstar
• IRN-BRU
• Barr's Originals
• Rubicon
• Simply Citrus
• St Clements Pure Fruit Smoothies
• St Clements Pure Juice
• Tizer
• Strathmore Twist
• Findlays Water Cooler Service
• Barr Schools Range - Scotland
• Barr Schools Range - England

TAUT

Key Market Facts

• Total soft drinks market is worth £6bn
• Taut belongs in the Still Sports & Energy market. – this category is down 4% compared to last year, and worth over £162m. Taut is in growth
• Taut was bought by AG Barr in January 2008, and re-launched with new packaging in August 2008
• Taut is available in Waitrose, Tesco and Morrisons

(Source: Neilsen August 2009)

Product & pack Info

TAUT is a sports drink which contains:

• No artificial colours
• No artificial flavours
• No artificial  sweeteners
• No preservatives

Pack format & range include:

• 500ml PET Sports bottle & cap

TAUT Isotonic:

This range does not contain salt

• Orange & Mandarin
• Cranberry & Blackberry

TAUT Endurance:

• Lemon with added salts

Brand Facts

• Consumers who are serious about exercise and looking after themselves - 20 million people (one third of the UK population) exercise at least once a week - 25% of these consumers live in or around London
• 50% of these people already buy into Sports drinks

Why do consumers love it?

• Many people who play sports or who stay fit don't want to rehydrate with a sports drink that contains artificial flavours, colours, sweeteners and preservatives. TAUT is made with natural flavours and colours and contains no artificial sweeteners or preservatives.
• TAUT is great tasting and has a light mouth feel, making it easy to drink during exercise

The British Triathlon Federation

• TAUT is the Official Sports and Energy Drink sponsor of British Triathlon
• Taut has 2 brand ambassadors: Sir Matthew Pinsent, quadruple Olympic gold medallist, and Hollie Avil, world Under 23 triathlon champion, follow her progress on www.hollieavil.com

www.britishtriathlon.org

Download Attachment(s):
LOGO_New_Taut.jpg

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A.G.Barr p.l.c., Westfield House, 4 Mollins Road, Westfield, Cumbernauld, G68 9HD Registered in Scotland (Reg No SC5653)