A.G.Barr p.l.c. Website
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Rockstar
Key Market Facts
- Sports & Energy is the fastest growing soft drink category worth £500m
- Energy market predicted to double in the next 5 years
- Functional drinks fit with ‘modern lifestyle’ and are mainly drunk by 18-30 year olds
Product & pack Info
- Available in 5 flavours: Original, Sugar Free, Juiced, Punched and Cola
- 500ml can Double the size - Double the Kick
- Has a blend of vitamins & herbs
- Contains Caffeine, Ginseng, Guarana & Taurine
- High Caffeine content - contains 32.1mg Caffeine per 100ml
- Rockstar Juiced contains 50% Juice
- Rockstar Original is also available in 250ml non resealable and 710ml resealable cans
Brand Facts
- Rockstar cans are double the size of a standard energy drink, giving consumers double the kick
- Designed for those who lead active and exhaustive lifestyles
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A.G.Barr p.l.c., Westfield House, 4 Mollins Road, Westfield, Cumbernauld, G68 9HD Registered in Scotland (Reg No SC5653)