(Source: A.C Neilsen 52 w/e June 08)
Pack formats & range include:
(Source: A.C Neilsen 52 w/e June 08)
Nearly ten thousand people attended the IRN-BRU Can Clan event held on Sunday 13th September 2009 in Glasgow Green as part of Scotlands ‘Home Coming’ year. Hosted by popular actor and writer Sanjeev Kohli with music from ‘The Zutons’ and ‘Pearl And The Puppets’ IRN-BRU smashed the world record for the Can Can.
An official adjudicator from Guinness World Records, Jack Brockbank, was in attendance to oversee proceedings and he was able to confirm that the new record had been set after the required five minutes of cancan moves.
IRN-BRU is the official new soft drink sponsor of the Rugby League until 2010 and the broadcast sponsor of Sky Sports' Super League coverage for 2009.
The sponsorship with Sky Sports and Rugby Football League will raise the profile and visibility of IRN-BRU reaching over 10 million viewers through the 60 live games broadcast during the season.
Becoming the Super League's new soft drink sponsor and Sky Sports' broadcast partner complements part of IRN-BRU's strategic efforts to continue growing the brand and supporting its aim to become the UK's most popular flavoured carbonate.
Adrian Troy, Head of Marketing at A.G.Barr said:
"IRN-BRU is enjoying strong growth in the market and with these two new partnerships we look forward to another successful year. We are delighted to be associated with Super League and Sky Sports and this coming year promises to be exciting. This is a great brand fit and we are confident that the partnership will help us drive further growth in the coming years."
In July 2006, at Hampden Park, the home of Scottish Football, IRN-BRU announced its £3m three year sponsorship deal with the Scottish Football League. The sponsorship represents a major contribution to the football landscape of Scotland, its clubs and its communities. Barr's Chief Executive Roger White commented: 'The passion and commitment shown in Scotland towards football is inspiring and a great fit for IRN-BRU'.
As part of our support for the SFL to encourage the next generation of supporters, we announced a 'FOOTBALL FAMILY MONTH' in August 2008. Children under 16 could gain admission to any SFL game in the month of August FREE of charge when accompanied by an adult - the offer was exclusive to home teams and ended on 23rd August - special packs of BARRS 750ml returnable glass bottles carried the offer.
www.scottishfootballleague.com
The IRN-BRU brand has supported Queens Park F.C. with sponsorship investment for over 12 years. Queens Park F.C. was founded in 1867, and is the oldest club in Scotland, the second oldest senior club in the world and the oldest amateur club in the world playing in senior football. They are a founder member of the Scottish Football League and the only amateur FC in the football league and are based at Hampden Park the national football stadium. The principle purpose of the club is to make the game of football available to as many players as possible and they perform a keyrole in community life in Glasgow. They operate Senior, reserves and teams at under 12, 13, 14, 15,16 and 18: each with 3 coaches assigned (20 coaches at the club) and 20 players per team.
Free community coaching sessions are organised once per month at Lesser Hampden open to all boys and girls between the age of 6 and 15 years with refreshments provided by us. Our sponsorship support has also funded an additional youth team and community development programme which included the purchase of two team minibuses. The club are also assisting Glasgow City Council with a major programme of sports coaching in Glasgow Secondary schools.
A.G.Barr p.l.c., Westfield House, 4 Mollins Road, Westfield, Cumbernauld, G68 9HD Registered in Scotland (Reg No SC5653)